The many mediums of communication have altered the way in which we watch television. One-way communication that involves a singular viewer being communicated to through the television does not provide the stimulation the digital age seeks. Interaction and conversations with viewers is now a core element of many TV shows, allowing for two-way communication in order to keep viewers involved and entertained.
For an effective and successful integrated marketing campaign, an organisation must have a strong online presence. Their presence and online activity can be done through various means and platforms, however it is essential that they harness the power of keywords. Keywords generally describe a business or refer to their values, products, service, activity or customers. An essential element of SEO (search engine optimization), involves achieving the highest rank or position in the natural listings in a search engine. This is gained through using direct and descriptive keywords or key phrases, which in turn draw more customers to the organisation (Chaffey & Smith, 2013: 276).
Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement (Chaffey & Smith, 2013: 214). Social networking has become an intrinsic part of life in the digital age, through platforms that help us connect not only to each other, but to brands and their products.
Hey all – with Summer fast approaching (woohoo!!) I’ve created a little montage of the experience of live music. Who doesn’t love those summer festivals?!
Check it out & I’d love to know your thoughts
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Cheers! 🙂
The following 4 travel and hotel booking websites have been critically analysed to further understand customer behaviour, trends when travelling and choosing accommodation. The organisations analysed are TripAdvisor, Wotif, Hotels.com and Hipmunk. Continue reading
In accordance with Peppers and Rodgers, the 5 I’s of internet market consist of the following:
Online revenue model – revenue from sponsorship of site sections or content type
online jargon 