Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement (Chaffey & Smith, 2013: 214). Social networking has become an intrinsic part of life in the digital age, through platforms that help us connect not only to each other, but to brands and their products.
The Visual Appeal – SMO & IMCs
online jargon 