Square eyes and dull minds: why we’re being encouraged to ‘get social’ with TV

The many mediums of communication have altered the way in which we watch television. One-way communication that involves a singular viewer being communicated to through the television does not provide the stimulation the digital age seeks. Interaction and conversations with viewers is now a core element of many TV shows, allowing for two-way communication in order to keep viewers involved and entertained.

The Visual Appeal – SMO & IMCs

Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement (Chaffey & Smith, 2013: 214). Social networking has become an intrinsic part of life in the digital age, through platforms that help us connect not only to each other, but to brands and their products.